Bradley Mancuso

Crown Royal Aged 18 Years was set to launch and needed to showcase the richness of what was within the bottle while also laddering up to their generosity platform of keeping communities royal.

Celebrating communities who embody the same process of becoming something more soulful, more royal, and more unique over time was a story that needed to be told. Through event, experiential, influencer, and social comms, we connected with a target that doesn't always see itself represented while also beginning to redefine what luxury looks like. Enter Atlanta and the cultural phenomenon known as Grillz.

210M Press Release Impressions

24M Earned Media Impressions

Global insurance leader AIG aimed to extend the impact of its title sponsorship of the AIG Women's Open beyond a singular event, demonstrating a deeper commitment to advance gender equity - in golf, business and society.

Under the umbrella of the Your Ally From Now To Next brand positioning I developed the “Blueprint of Progress” campaign for the 2023 AIGWO at Walton Heath. This campaign solidified AIG's core value and positioned the organization as a leader in allyship, mobilizing all stakeholders to grow together. The message connected global audiences across a spectrum of channels, including TVC, digital, social, influencer, print, experiential, and corporate communications.

$10M in holistic media value

202M Social Impressions

28M Video Views

The American Egg Board wanted to wake people up to the nutritional benefits of eggs. So to do it, we decided to get a little help from Bacon, Kevin Bacon. The Wake Up To Eggs with Bacon campaign won a 2015 Bronze Cannes Lion in PR. 

For the second year of the Wake Up To Eggs campaign we decided to add more Bacon. So we enlisted The Bacon Brothers, Kevin Bacon's band with his brother Michael, to sing the virtues of eggs. 

The super-premium ice cream category is filled with lots of choices these days. That's great for ice cream fans but not so great for one of the older makers in the freezer isle. So to connect with the next generation of ice cream lovers we got a little inspiration from our start and created a campaign that reminds people what it takes to create the extraordinary. 

Smirnoff was looking to kick off the 2023 NFL football season in a very BIG way. Understanding football culture—you can’t start a football game without a coin toss, and you can’t kick off game day without a cocktail.

Introducing Heads or Cocktails: The Ultimate Coin Toss, where real in-game coin tosses were used to reward loyal football and Smirnoff fans. If the coin landed on tails, that could only mean one thing—COCKTAILS. With each tails result on the field, Smirnoff No. 21 rewarded 21 fans with delicious cocktails on game days all season long.

To launch the idea we tossed a digital coin on the tallest billboard in Times Square. With social amplification from Smirnoff partners, Anthony Anderson and Vernon Davis, and scannable TVC banners during live game broadcasts, we drove fans to our website where they could conveniently sign up while watching at home.

Coins were tossed, games were watched, and a total of 210 fans were rewarded with cocktails on game days to kick-off opening weekend of the 2023-2024 football season.

837M Impressions

36M Video Views

8,000 Entries

In 2015 we developed the Do. No Harm. platform for Command Brand. The idea plays off the insight that when you're using a hammer and nail, you get one chance to get it right... or pay the hideous consequences. But when you're hanging with Command, you have the freedom to hang and rehang what you want, whenever you want. So you can do, without doing harm. 

And who better to raise awareness for this incredible brand and deliver this 'damage-free' message: the only hammer who hates nails, MC Hammer himself. 

Do. No Harm. was a fully integrated campaign including TV, tons of social content across Facebook, Twitter and Instagram and Pinterest, an interactive soundboard, digital content and in-store. The campaign resulted in a 20 percent sales increase over the previous year and some big retailers underestimated demand and ran out of Command Products at campaign launch.

Like Crown Royal Aged 18 Years, Chopped & Screwed music is a masterclass in blending. There is a deep cultural understanding that DJ Screw’s genre of blending compositions possesses expert craftsmanship and exquisite taste much like whisky making.

We partnered with iconic Houston artists and the Scott Joplin Orchestra. Orchestral arrangements layered on top of the DJ mix with rich tones and ethereal harmonies taking the audience on a musical journey. Our fusion communicated the masterful blending of this genre and celebrated the extra rare gems within the Houston community - breaking the rules of traditional luxury and leaning into the vibrant, neo-luxe world of Crown Royal 18 Years Old. This once-in-a-lifetime event featuring various cultural icons was captured & shared on social media.

229M+ Earned Impressions (surpassed KPI’s by 350%)

376 Press Release Placements (surpassed KPI by 50%)

369+ Press Release Impressions (surpassed KPIs by 64%)

Bulova, a heritage time-piece brand with a 150+ year history, was looking for a new way to tell their story for a modern, multi-generational and multifaceted audience. The Bold at Heart brand platform was created to embody the attitude of every generation of Bulova wearer. It’s about knowing where you come from, to have the courage to take a new step forward. From brand film to print and the creation of a global toolkit, the campaign debuted a new take on a classic.

Photographers have enough problems. Capturing what’s inside their head isn’t an easy task. They need the right light, the right angle, the right emotion, the right lens, the right subject, the right moment. It’s an obsession. So, when it’s time for printing, the last thing they need to deal with is a paper jam, or clogging, or sub-par quality. 

Print Without Problems is a digital and social campaign for Canon’s imagePROGRAF PRO Series printers that is tailored specifically to professional photographers. The goal was to let them know that Canon printers are equally obsessed with making sure that their prints are faithful to their vision.

In 2015 we developed a new platform for the Post-it brand, Make It Stick. While developing the idea we uncovered an amazing fact—if you write something down, you're 42% more likely to make it happen. The platform encourages you to put your goals, dreams and things you want to remember front and center.

The campaign includes TV, digital content and a documentary series featuring inspirational stories for real students about their personal goals and how they achieve them. View all the content at post-it.com/study.

Seagram's 7 Crown celebrates its annual National Dive Bar Day on July 7th. In 2019 we turned the holiday up to eleven by partnering with alternative rock duo The Kills to amplify Seagram’s 7 national call-to-action — visit your local dive bar on 7/7 and order the quintessential dive bar drink, a 7 & 7.

171 Cultural Authorities Covered NDBD (including Billboard and Flaunt Magazine)

3x YoY Social and Earned Media Impressions

Methproject.org is a highly immersive online experience that was completely redesigned and re-imagined fall of 2011. The centerpiece of the Meth Project’s ASK campaign, methproject.org centers on the notion of all the questions teens want to know about the dangers of meth and provides honest, if not brutal answers. With one-click access to over 150 pieces of rich content that teens can share, the site is organized around giving teens answers and encouraging them to take action.

A fully integrated campaign was developed to help drive teens to methproject.org including four television spots, four outdoor boards, rich media banners and social content. 

In this :60 spot that celebrates family, a brand known for bite and smiles managed to make a few million people cry. But this AdWeek article might explain it best. 

How do you show someone something they can’t see? You collaborate in a totally unexpected way. That’s what Canon did Summer of 2017 by bringing together a researcher, an underwater photographer, a storyteller and Canon low-light technology. Going beyond your typical film shoot, this research expedition helped show the world a newly discovered biofluorescent hawksbill turtle off the coast of the Solomon Islands.

This Superbowl spot was done for the launch of the Cadillac V-Series, Cadillac’s high performance vehicles.